Eerst het nieuws over de iMac.
"Nieuwe Pro iMac dit jaar, Mac Pro volgend jaar"
John Gruber van Daring Fireball is bekend om zijn analyses, hij is niet vaak de bron van nieuws. Maar dit keer zat hij, samen met een aantal andere bekende tech-journalisten, om de tafel met Phil Schiller, Apple's Senior Vice President of Worldwide Marketing en Craig Federighi, Apple's Senior Vice President of Software Engineering.
Citaat:
That is a pretty incredible evolution that we've seen over the last decade. The original iMac, you never would've thought as remotely touching pro uses. And now you look at today's 5K iMac, top configs, it's incredibly powerful, and a huge fraction of what would've traditionally - whether it's audio editing, video editing, graphics, arts and so forth - that would've previously absolutely required the Mac Pros of old, are being well-addressed by iMac. But there's still even further we can take iMac as a high performance, pro system, and we think that form factor can address even more of the pro market.
That is a pretty incredible evolution that we've seen over the last decade. The original iMac, you never would've thought as remotely touching pro uses. And now you look at today's 5K iMac, top configs, it's incredibly powerful, and a huge fraction of what would've traditionally - whether it's audio editing, video editing, graphics, arts and so forth - that would've previously absolutely required the Mac Pros of old, are being well-addressed by iMac. But there's still even further we can take iMac as a high performance, pro system, and we think that form factor can address even more of the pro market.
Citaat:
With regards to the Mac Pro, we are in the process of what we call "completely rethinking the Mac Pro". We're working on it. We have a team working hard on it right now, and we want to architect it so that we can keep it fresh with regular improvements, and we're committed to making it our highest-end, high-throughput desktop system, designed for our demanding pro customers.
As part of doing a new Mac Pro - it is, by definition, a modular system - we will be doing a pro display as well. Now you won't see any of those products this year; we're in the process of that. We think it's really important to create something great for our pro customers who want a Mac Pro modular system, and that'll take longer than this year to do.
With regards to the Mac Pro, we are in the process of what we call "completely rethinking the Mac Pro". We're working on it. We have a team working hard on it right now, and we want to architect it so that we can keep it fresh with regular improvements, and we're committed to making it our highest-end, high-throughput desktop system, designed for our demanding pro customers.
As part of doing a new Mac Pro - it is, by definition, a modular system - we will be doing a pro display as well. Now you won't see any of those products this year; we're in the process of that. We think it's really important to create something great for our pro customers who want a Mac Pro modular system, and that'll take longer than this year to do.
Citaat:
In the interim, we know there are a number of customers who continue to buy our . To be clear, our current Mac Pro has met the needs of some of our customers, and we know clearly not all of our customers. None of this is black and white, it's a wide variety of customers. Some… it's the kind of system they wanted; others, it was not.
In the meantime, we're going to update the configs to make it faster and better for their dollar. This is not a new model, not a new design, we're just going to update the configs. We're doing that this week. We can give you the specifics on that.
The CPUs, we're moving them down the line. The GPUs, down the line, to get more performance per dollar for customers who DO need to continue to buy them on the interim until we get to a newly architected system.
In the interim, we know there are a number of customers who continue to buy our . To be clear, our current Mac Pro has met the needs of some of our customers, and we know clearly not all of our customers. None of this is black and white, it's a wide variety of customers. Some… it's the kind of system they wanted; others, it was not.
In the meantime, we're going to update the configs to make it faster and better for their dollar. This is not a new model, not a new design, we're just going to update the configs. We're doing that this week. We can give you the specifics on that.
The CPUs, we're moving them down the line. The GPUs, down the line, to get more performance per dollar for customers who DO need to continue to buy them on the interim until we get to a newly architected system.
Bron: MacFreak
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